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The holiday season is the peak time for e-commerce, as many online stores generate a significant portion of their annual revenue, sometimes up to 50%, during this period. Therefore, it’s important to prepare in advance and take advantage of every opportunity.

Encouraging repeat purchases is crucial to the success of online stores. With simple yet highly effective methods, you can increase customer loyalty and boost your revenue.

Every e-commerce owner strives to win back seemingly lost customers, as they represent immense value. Reactivated customers significantly contribute to a webshop's revenue, often making higher-value purchases and remaining loyal. Here are some effective tools and strategies to encourage them to complete their purchases:

Acquiring new customers is vital for any business, but the value of repeat customers is significantly greater in the long run. In this article, we’ll explore how you can increase the number of returning customers and why they should be a key focus of your strategy.

A marketing plan plays a fundamental role in the success of a business. A well-developed plan not only provides direction but also allows for effective resource management. Below, we outline the concept of a marketing plan, its structure, and the key components.