Trafify is an OmniChannel Customer Engagement platform that monitors the behavior and interests of website visitors. Based on this data, the system automatically launches personalized marketing and sales processes to turn visitors into loyal, returning customers. Based on the information collected, visitors are grouped and evaluated, and then targeted campaigns are run using unique strategies for each group, thereby increasing the conversion rate of the website.
Trafify is also an ideal solution for portals that aim to get to know their visitors better so that they can sell ads in a more targeted manner.