The most significant improvement in the update is the expansion of e-commerce event tracking via Google Tag Manager, enabling the collection of even more detailed data on customer activities. This data can be used more effectively in external analytics and marketing tools, supporting campaign optimization and fine-tuning of sales processes.
The system now tracks and automatically forwards the following key events:
Page view by type – opening of the homepage and subpages Product list view – loading of product listing pages (categories) Product selection – selecting a product from the list view Product view – opening of the product page Wishlist – adding a product to the wishlist Add to cart – adding main or related products to the cart Cart view – opening of the cart page Remove from cart – removing a product from the cart Checkout process – starting checkout and placing an order Shipping/payment – entering shipping and payment information Registration/login – creating an account or logging in Contact – filling out the contact form
These events can be customized and integrated into Google Tag Manager, allowing webshops to perform even more accurate tracking.
