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Checking and updating Google Analytics consent settings
Starting in early March, Google has mandated that within its digital advertising ecosystem, measurement and personal data for users in the EU (European Economic Area - EEA) will only be recorded if appropriate consent signals are provided.
This means websites must collect consent from end users in the EEA for the use of personal data related to measurement, ad personalization, and remarketing features. These consent signals must also be shared with Google.
For more information, click here.
Across Europe, thousands of online store owners are working to implement consent signals via cookie management tools on their websites as quickly as possible.
However, if you own a Sellvio online store, you can relax and continue your e-commerce activities uninterrupted. At Sellvio, we closely monitor changes in the online world and ensure that your store is always up to date.
In our latest version, we have updated the functionality of the cookie manager to comply with the new requirements introduced in the EEA.